"Bob Evans the Leonardo da Vinci of the Ocean"

~Santa Barbara Seasons~

"Bob is simply happy that his fins help people enjoy swimming. "If more people got into the ocean," he says, "there would be peace on earth!""

June 2004: Bob Evans and his story of how Force Fins came to be was highlighted in the "Local Color" section of "Santa Barbara Seasons" magazine.

"Santa Barbara Seasons" starts out with a look at how the Force Fin was born, "Bob watched fish and sea lions swirling around in a kelp forest and realized how clumsy humans are by comparison. The idea that we needed to get around like fish and sea loins seized his imagination."

"Santa Barbara Seasons" goes on to point out the various design accolades that have stemmed from the Force Fin such as being featured in the Boston Museum of Science and New York's Museum of Modern Art (MOMA) and Metropolitan Museum of Art.

Although there was now no question about the beauty of the Force Fin design "Santa Barbara Seaons" questioned, "...was the Force Fin effective in the water?" After much debate and demonstration over the years "...word came back that swimming is really easier with these fins." "Santa Barbara Seasons" highlighted that the Italian Navy and the U.S. military are among those who have ordered Force Fins.

"Santa Barbara Seasons" sums up the Force Fin with this, "The Force Fin - a big kick in every way, where art, form and function meet your feet."

We at Bob Evans Designs, makers of Force Fin® products are as committed to market development as we are to fine product development. Our ongoing public relations campaign has resulted in top notch coverage in such broad distribution publications as: Bundt, Conde Nast Traveler, Details, Elle, GQ, Glamour, LA Magazine, Men's Journal, Newsweek, New York Daily News, One, Outside, Popular Science, Rolling Stone, Shape, Sports Illustrated for Women, Style, Time, US News & World Report, USA Today, Vogue, W, Wall Street Journal (European Edition), Wired, Women's Sports & Fitness, etc.

Force Fin® products for swimming, diving, fishing and bodysurfing are available in specialty stores throughout the world and on-line at forcefin.com